Article/Chen Renyi
The global economic boom is still in a difficult state, which is really worrying. Xiao Wenlong, executive director of the Taiwan Machinery Association and president of FORWELL Technology Group (FORWELL), said that most industries are still on the sidelines and have low investment willingness, resulting in Taiwan's machine tools and industrial machinery. The machinery production equipment market is still facing severe challenges this year. However, the popularity and trend of AI will also accelerate the development of "Industry 4.0" smart manufacturing, forming another new competition type in the global machinery industry. In the face of With the rapid changes in the market and the advancement of international trends, the machinery industry should actively upgrade, transform and develop in line with the core technical connotation of intelligent production, so as to assist the manufacturing industry to upgrade and adapt to the world trend of smart manufacturing, and achieve the purpose of fully grasping business opportunities and rebuilding its market position. .
Xiao Wenlong, President of Forwell Group, pointed out that although the current economy is sluggish and market demand is slowing down, the machinery industry wants to have survival conditions and superior competitiveness in the future market. It is already a trend for products to have AI intelligent design. Therefore, machinery companies should introduce the same technology as soon as possible. Innovative products that comply with AI intelligence, ESG, energy conservation and environmental protection are ready for future market demands. Among them, the prevalence of ESG and functional design of energy saving and emission reduction have become the key to market competitiveness. For current tools In response to the difficulties faced by the machinery and machinery industry, industry players can formulate corporate operation, production and marketing reform plans to cater to international trends such as "Industry 4.0" smart manufacturing and ESG environmental sustainability goals, thereby strengthening competitiveness and achieving sustainable development in the future. goal.
Xiao Wenlong said that Taiwan is an export-oriented country, and the domestic demand market is not large. Therefore, any fluctuations in international events will affect Taiwan's economic development. Especially now, the willingness to invest in the industry is generally low, making it difficult for most machinery industries to achieve their ambitions. On the other hand, In the mainland market, even though the industry is facing competition from multiple parties, the market size has not been reduced as a result. It only needs to propose corresponding competition response strategies. The domestic demand market in the mainland is still active, and the overall economic development has not been stagnated as a result.
He also emphasized that mainland China has always been an important export market for Taiwan's machinery industry. However, its mainland counterparts have been catching up in recent years. Although there is still some gap in quality, the functions are complete and the absolute price advantage has made Taiwan's machinery industry in the mainland market in the past. The advantages have gradually faded. In order to continue to occupy a place in the international market, it is imperative for Taiwanese peers to actively seek upgrading and transformation. In terms of operations, they should also break away from conservative traditional thinking and be bold in innovative layouts to catch up with world trends as soon as possible and jointly create a new market pattern. .
Xiao Wenlong also expressed concern that if the new U.S. President Trump takes full power in the future, Sino-U.S. trade frictions may intensify, which may worsen the situation for Taiwan’s machinery industry. He is worried about using Taiwan’s economic power to boycott mainland China, and hopes that cross-strait relations will not improve. This will prevent Taiwan from becoming a bargaining chip and conflict with the mainland after Trump takes office.
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