Text/Chen Renyi
The current global economic climate, affected by successive international events such as the Sino-US trade friction, the raging COVID-19, the war between Ukraine and Russia, and the conflict between Israel and Kazakhstan, is still hovering at the bottom and unable to recover. Many industries are stuck in the mire of prosperity. Among them, machinery In order to maintain market competitiveness and respond to changing market demands, industry players put great effort into their business policies, production plans and market development strategies.

Xiao Wenlong, president of Fuwei Technology Group and executive director of the Taiwan Machinery Association, said that even though mechanical production equipment is essential in the business development layout of many industries, the market prospects are still unclear due to the interference of many market uncertainties. , therefore, causing many companies to continue to wait and see their investments. In particular, in the face of the heavy depreciation of the yen and the pressure from Japan to grab international orders, the recovery of the already tightened Taiwan machinery industry market has not been as expected. However, Xiao Wenlong emphasized that the machinery industry Market demand still exists. It is recommended that Taiwanese businesses follow international development trends and plan to introduce innovative products that comply with AI intelligence, ESG, energy conservation and environmental protection, etc., to prepare for future market demand.

Xiao Wenlong, President of Fuwei Group, pointed out that only when mechanical equipment has AI intelligent design can it have survival conditions and superior competitiveness in the future market. With the prevalence of ESG, functional design of energy saving and emission reduction has also become the key to market competitiveness. For The current difficulties faced by the mechanical tool industry can be met by industry trends such as "Industry 4.0" smart manufacturing and ESG environmental sustainability goals, and the company can formulate business and production and marketing reform plans to improve competitiveness and achieve a sustainable future for the company. the goal of sustainable development.

Xiao Wenlong suggested that industry players must be determined to introduce technological upgrading and innovative R&D and production plans, increase investment in R&D and innovation resources, and develop high-end, intelligent, and automated mechanical machine tool products to respond to the market's demand for high precision, high efficiency, and labor saving. In line with the demand for physical resources, we can also cooperate with universities and research institutions to jointly develop new technologies, enhance the technical content and added value of products, and introduce intelligent production lines and smart manufacturing systems to optimize production processes, improve production efficiency and products. quality, reduce production costs, and implement lean production management to reduce waste and improve resource utilization. At the same time, re-examine and establish an efficient supply chain management system to ensure the timely supply of raw materials and parts, reduce inventory costs, and develop diversified optimizing the supply chain, reducing dependence on a single supplier, and enhancing the supply chain's flexibility and risk resistance.

He also said that new market expansion and brand building are also very important. Businesses can actively expand the international market and expand market share by participating in international exhibitions and establishing overseas sales networks. They can also enhance brand awareness by strengthening brand building. and goodwill, establish a strong brand image and strengthen market competitiveness. In addition, establish a complete customer service system to respond to customer needs and feedback in a timely manner, enhance customer satisfaction and loyalty, and provide customized solutions for individual customer needs. solutions to meet the different needs of customers and strengthen customer stickiness.

Xiao Wenlong further stated that ESG environmental protection and sustainability goals have become an international development trend. Green manufacturing should be introduced, environmentally friendly materials and processes should be used to reduce environmental pollution in the manufacturing process, and environmental protection-related certifications should be obtained to enhance the company's social responsibility image and implement energy conservation and emission reduction. Only by taking measures to reduce energy consumption and carbon emissions can we meet the requirements of sustainable development of enterprises.

Currently, in order to develop low-carbon equipment that is environmentally friendly and sustainable, Fuwei Group has not only planned to invest in the research and development of a low-carbon emission intelligent rapid mold change system, the updated design of the whole plant equipment and related components, but also has begun to build a carbon-neutral In a production environment that meets tax credit and tax deduction standards, the entire range of products has been gradually developed and designed to meet the demands of energy conservation and carbon reduction, ensuring that all products meet ESG sustainability standards.

Illustration

Xiao Wenlong, President of Fuwei Group and Executive Director of Taiwan Machinery Association. Picture/Chen Renyi