Text/Chen Renyi
In recent years, due to a series of international events such as the Sino-US trade friction, the COVID-19 epidemic, the ongoing Ukraine-Russia war, and the Israel-Kazakhstan conflict, the overall global economic boom is still deeply affected. In particular, the pressure of the sharp depreciation of the Japanese yen and South Korean won has For Taiwan's machinery industry, which has a tight market, it will undoubtedly make things worse. Xiao Wenlong, executive director of the Taiwan Machinery Association and president of Fuwei Technology Group, said that although mechanical production equipment is necessary in the future development layout of many industries, in many industries Interference from market uncertainties has caused many companies to continue to wait and see their investment, making the recovery of the machinery market this year less than expected. However, market demand still exists. It is recommended that industry players should follow international development trends and plan to introduce products that are in line with AI intelligence, ESG, energy conservation and environmental protection. Innovative products with content such as content, etc., to prepare for future market demand in advance.

Xiao Wenlong said that only when mechanical equipment has AI design can it have the conditions for survival and sustainable development in the future market. With the prevalence of ESG, functional design that saves energy and reduces emissions has become the key to market competitiveness. For the current challenges faced by the mechanical tool industry It is suggested that the following strategies can be used to deal with this dilemma, so as to improve competitiveness and achieve the goal of sustainable development.

1. Technology upgrading and innovation: Increase investment in R&D and innovation to develop high-end, intelligent, and automated mechanical machine tool products to respond to the market’s demand for high precision, high efficiency, and savings in manpower and material resources. At the same time, through cooperation with universities Cooperate with research institutions to jointly develop new technologies and enhance the technical content and added value of products.

2. Improvement of production efficiency: introduce automated production lines and smart manufacturing systems, optimize production processes, improve production efficiency and product quality, reduce production costs, and implement lean production management to reduce waste and improve resource utilization.

3. Supply chain optimization: Establish a high-efficiency supply chain management system to ensure the timely supply of raw materials and parts and reduce inventory costs. At the same time, develop a diversified supply chain to reduce dependence on a single supplier and enhance the flexibility and flexibility of the supply chain. Risk resistance ability.

4. Market expansion and brand building: Actively expand the international market, expand market share by participating in international exhibitions, establishing overseas sales networks, etc., and by strengthening brand building, enhance brand awareness and reputation, and establish a strong brand image. , strengthen market competitiveness.

5. Customer relationship management: Establish a complete customer service system, respond to customer needs and feedback in a timely manner, improve customer satisfaction and loyalty, and provide customized solutions according to individual customer needs to meet customers' personal needs and enhance customer stickiness. Spend.

6. Environmental protection and sustainable development: Introduce green manufacturing, use environmentally friendly materials and processes, reduce environmental pollution during the production process, obtain environmental protection certification, enhance the corporate social responsibility image, implement energy conservation and emission reduction measures, and reduce energy consumption and carbon emissions. Meet the requirements of sustainable development.

7. Financial management and cost control: Reduce production and operating costs through refined management, increase capital turnover rate, implement effective financial management strategies, ensure the healthy financial status of the enterprise, and enhance the ability to resist risks.

8. Talent cultivation and team building: Strengthen employee skills training, improve employees' professional capabilities and work efficiency, and attract and retain outstanding talents through incentive mechanisms to build efficient teams.

Xiao Wenlong further pointed out that in the mainland market, in addition to losing ECFA tariff preferences, Taiwan's machinery industry is also facing competition and threats from mainland manufacturers' rapid development and counterfeit culture. Taiwan's manufacturers must actively transform and respond, including upgrading manufacturing capabilities. , system improvement, technical design changes, strengthening personnel training, and equipment updates are all carried out simultaneously, so as to maintain competitiveness in the mainland market and ensure market position.

Illustration

Xiao Wenlong, executive director of Taiwan Machinery Association and president of Fuwei Group. Picture/Chen Renyi